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Google Doodle for Ancestry

Sunday, 3 Apr 2011 | by Mark Tucker

 

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Google Doodle

When searching Google, it is fun to be greeted by a redesign of the Google logo to celebrate an important individual or event. These are called doodles:

Doodles are known as the decorative changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists and scientists. Whether it is the beginning of Spring, Albert Einstein’s birthday, or the 50th anniversary of understanding DNA, the doodle team never fails to find artistic ways to celebrate these unique events.

Having a little bit of fun with the corporate logo by redesigning it from time to time is unheard of at many companies but at Google, it is a part of the brand. While the doodle is primarily a fun way for the company to recognize events and notable people, it also illustrates the creative and innovative personality of the company itself.

You can learn more about Google Doodle history and see past logos at this link.

I don’t have any samples of Google Doodles in this post due to the following request by Google:

Although we’d like to accommodate all the requests we receive from users who want to add a touch of Google to their sites, we are passionate about protecting the reputation of our brand as an objective and fair provider of search results. We allow use of the Google logo by express permission only.

 

Ancestry Doodle

I know that Ancestry.com takes their branding very seriously and might not appreciate me messing with their logo.  What I want to accomplish is to show how an Ancestry Doodle might look and how it could be used to promote not only the Ancestry brand but also special occasions or promotions of the company.

Yesterday I received an e-mail from Ancestry about free access to Civil War records:

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What if (in addition to the e-mail) Ancestry were to change it’s logo from April 7-14th as a way to promote the free access to records?  The logo might look like the one shown at the top of this post.

What do you think? Do you think Ancestry will do it? What events do you suggest should be represented? Any graphic-talented people willing to create some sample Ancestry Doodles in the same fashion as Google Doodles? Why leave all the fun to Ancestry, what other family history company logos deserve a doodle?

 

The Making of the Ancestry Doodle

I must confess that my graphics talent is somewhat limited, so to make the Ancestry Doodle, I used tracing paper. Here are links to where I got the original images that I traced.

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New Hampshire Battle Flags Preservation Committee

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Cranston Fine Arts

 

Apologies for the next one as I misplaced the site that I got it from:

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1 Comment »

  1. Excellent post! I think you’re right, the Doodle does show Google’s creative side, and I think more companies would do well to emulate this as a way of being more connected to the people who are their customers.

    Unfortunately, Ancestry.com has never struck me as a company that would be interested in this sort of creative variability. They’re too wedded to the strong brand they’ve developed to be willing to change the logo for even a day, let alone many times a year. I agree it would be a fun highlight to the specials they run, or particular event highlights.

    Comment by Daniel Dillman — 3 Apr 2011 @ 6:15 am

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